Watch the webinar.

COVID-19 and Retail Price Volatility

Gro’s recent analysis of volatility in produce prices shows that, while COVID-19 has had a major impact on prices, fresh produce has long been one of the most volatile markets in the world. During this webinar, we will introduce a new, data-driven approach to produce price analysis and discuss how it can be used to better manage buying and marketing decisions in fresh produce.

In This Webinar We Will:

  • Quantify and analyze price seasonality with granular retail price data
  • Analyze historical produce price volatility data for insight into what’s normal vs. extraordinary price movement
  • Demonstrate ways to anticipate supply disruptions before they occur, with near-real-time climate and trade data from key growing regions


Sara Menker

CEO and Founder

Prior to founding Gro, Sara was a Vice President in Morgan Stanley’s commodities group. She began her career in commodities risk management, where she covered all commodity markets, and subsequently moved to trading, where she managed an options trading portfolio. Sara is a Trustee of the Mandela Institute For Development Studies (MINDS) and a Trustee of the International Center for Tropical Agriculture (CIAT). Sara was named a Global Young Leader by the World Economic Forum and is a fellow of the African Leadership Initiative of the Aspen Institute. Sara received a B.A. in Economics and African Studies at Mount Holyoke College and the London School of Economics and an M.B.A. from Columbia University.